B Corp Case Study

Building B Corp Month Engagement

This case study was written by Katie Carano, COO of HigherRing. In it, Katie outlines how she engaged our remote team in B Corp Month through Slack messages and contests. This case study could be helpful for other remote organizations, or anyone looking for future B Corp Month inspiration.

What was your activation?

We have loved supporting B Corp Month for several years and wouldn’t miss it. As a remote company, we know that extra communication is key! We released weekly learnings and activations using our Slack platform, which serves as our main communication tool. The month kicked off with a contest (weekly reminders followed):

We also share B Corp giveaways and offers with the team during B Corp month and every month:

We also collaborated with other B Corps to create opportunities for our team and support other B Corps in their mission:

The following week we shared education on B Corp's growth over the years:

Employees even lean in on the sharing:

The next week we shared our internal tracking document to remind the team of HigherRing’s B Corp clients:

For the last week, we promoted B Locals and we learned that an employee had just reached out to B Local Philly to become involved.

What was your primary goal(s) for this activation?

Creating more awareness internally of the B Corp movement, our aligned values, and having fun.

How did you approach the planning process for this activation?

Lots of information shared within the Talent & Culture Network- U.S. & Canada B Network group from last year and this year served as an inspiration.

If you had no constraints, what would be your ideal activation for future B Corp Months?

As March is also employee appreciation month, I’d love to be able to send the team B Corp products from brands they cannot find in their areas. Small brands, like HigherRing, preferably WeTheChange, Black, Indigenous, & POC, and B PROUD brands.

What were the outcomes of the activations?

As you can see from the engagement counts in each of the Slack posts, there was great interaction with all posts, considering our team is currently at 30 employees.

What insights and learnings can you share about the activation?

Weekly seems to be the right amount, compared to the twice-weekly communications we pushed in 2023.

What challenges arose and what advice would you share with other B Corps?

Happy to say there were no challenges.

About HigherRing

HigherRing is the ethical outsourcing partner for socially responsible companies. We are a proud certified B Corp, 1% for the Planet member, and certified Climate Neutral. We provide fractional and full-time support in a variety of service areas such as customer + application support executive assistance financial ops marketing ops + sales support supply chain support We are on a mission to harness business as a force for good and partner with impact organizations to lighten their load and further their purpose. We create remote, impact employment where our team members and clients are valued and supported in their efforts to advance us all toward a more sustainable world.